Social Networks & Data Protection Policies
In preparation for GDPR, a comprehensive EU data protection law, a few big-name social media companies have taken the time to review their privacy policies, making it easier for users to know where and how their information is being used.
Facebook has made some changes to its privacy settings in light of the Cambridge Analytica scandal and Mr. Zuckerberg’s congressional hearings. While it is not changing the information that the company collects from its users, it is making strides toward greater transparency on what that information is and how that is shared. It created a central hub with a more user-friendly interface to enable people to more easily see what data they are sharing and who can see it.
Additionally, the social network will make it easier for users to see all the data that the company has on them – previously, this could be accessed by a massive data dump download, however the new Access Your Information tool allows individuals to explore the information by category.
LinkedIn has adapted its policy to enable members to download their personal data, and it has followed up on GDPR’s right to erasure, by clarifying that personal data such as audience email addresses will be automatically deleted within a 90 day time frame if it is not edited or being used in active campaigns.
If you are active on any social media networks, be sure to take a proactive approach and review your privacy settings, as well as the availability of your personal data.
This article was written by Kristina Weber at Centry Ltd. For more content like this, subscribe to Centry Blog and follow us on Twitter @CentryLTD!